Teacher: Dr Agnes Kenez
agnes.kenez@labafirenze.com
Grammar & Vocabulary LINK / Reading files: LINK
17th February 2025
Lesson 1
Topics: Present simple, present continuous, be going to, will (Future forms)
Unit 1 / Interactive exercises lesson 1 Click here
24th February 2025
Lesson 2
Topics: Past simple, Present perfect simple, Present perfect continuous
Your project part 1: Conceptualizing your art-related idea
Unit 2B Click here
3rd March 2025
Lesson 3
Topics: Comparatives & Superlatives
Interactive exercises Click here
Your project part 2: SWOT analysis for art studios. Business name and Logo >> Create your own logo.
10th March 2025
Lesson 4
Topics: Modal Verbs
Communication: Insights Discovery LINK
24th March 2025
Lesson 5
Topics: Past tenses (past simple, past continuous, past perfect simple, used to)
Interactie exercises: Click here
31st March 2025
Lesson 6
Topics: Active voice – Passive voice (all tenses)
Progress test 1-5 LINK
Lesson 6 Click here
7th April 2025
Lesson 7
Topics: Conditionals (Type 0, Type 1, Type 2, Type 3)
Communication: CV + application + job interview
14th April 2025
Lesson 8
Topic: Reported speech
Communication: Letter of complaint
Interactive exercises Click here
5th May 2025
Lesson 9
Topic: Quantifiers
Your project part 3: Website
Interactive exercises Click here
12th May 2025
Lesson 10
Topic: Relative clauses, Question tags.
Communication: Press release
19th May 2025
Lesson 11
General Review & Exam Prep
To ensure your preparation for the oral exam, please complete the following assignments:
Grammar – online submissions:
(provide your name, surname and LABA email address)
Lesson 1 Click here
Lesson 2 –
Lesson 3 –
Lesson 4 –
Lesson 5 Click here
Lesson 6 Click here
Lesson 7 –
Lesson 8 Click here
Lesson 9 Click here
Lesson 10 Click here
Communication – send your assignments to your teacher agnes.kenez@labafirenze.com:
- Conceptualizing your art related idea (your project part 1)
- SWOT + logo + name (analysis and design) (your project part 2)
- Progress Test LINK
- CV
- Website (your project part 3)
- Press Release (your project part 4)
Extra exam prep exercises: LINK
26th May 2025
Lesson 12
Written Exam
Writing Task – B1 Level
Title: My Artistic Project: Idea, Process, and Message
Instructions:
Write an article (200–250 words) about your artistic project. Your article should be structured in three clear parts. Use simple but accurate language and include connectors (First, Then, Also, Finally, etc.).
Your article should include the following sections:
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Introduction:
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What is your project about?
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What medium or materials do you use (painting, photography, fashion design, digital art, video, sculpture, etc.)?
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Why did you choose this idea or theme?
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Development:
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How did you start working on it?
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What was your creative process?
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Did you face any challenges or make important changes along the way?
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Who or what inspired your work?
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Conclusion:
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What message or feeling do you want to communicate with your project?
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What have you learned from this experience?
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Do you plan to continue or develop the project in the future?
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***
Your project
Part 1: Conceptualizing your art-related idea
- Envisioning Your Own Art Business:
- Picture yourself as the owner of a successful art business. What is your business’s core mission, and how would you like others to perceive it?
- Describe your ideal workspace – what does it look and feel like? Does it prioritize aesthetics, functionality, or a blend of both?
- Consider the people who might work with you or for you; what skills or values would you seek in collaborators?
- In what ways would your business contribute to the community, either locally or globally?
- The Ideal Art Setup with Unlimited Resources:
- If you had no restrictions on time, finances, or resources, how would you structure your creative practice?
- What kinds of tools, technology, or spaces would you incorporate to bring your vision to life?
- Would you prefer to work independently or in a collaborative studio with other artists?
- What impact would you like your art to have on others, and how would your ideal setup support that goal?
- Evaluating Potential Risks in Pursuing an Art Career:
- What are some realistic challenges you might face in establishing an art career or business?
- What’s the most significant risk, in your opinion, associated with building a creative career, and how would you mitigate it?
- How might personal, financial, or societal factors influence your journey, and how would you prepare for them?
- Reflect on your support network: who or what would you rely on for guidance if you faced difficulties?
- Exploring Artistic Mediums and Techniques:
- Do you prefer working with a particular medium, or do you enjoy experimenting with different ones?
- Describe any unconventional materials or techniques you find intriguing – how do they shape your creative expression?
- How does the medium you choose influence the themes or messages in your art?
- How might incorporating diverse mediums into your work open up new possibilities or challenges?
- Defining and Pursuing Your Artistic Goals:
- What are your ultimate goals for your art, and how do they align with your personal values or interests?
- Would you consider integrating other skills, like digital design, business acumen, or teaching, to enhance your artistic ambitions?
- How would you balance creativity with the practical demands of running an art-based business?
- Imagine your long-term career path – where would you ideally like to see your artistic journey take you in the next five or ten years?
- Turning Passion into a Profession:
- Imagine transforming your art from a personal passion into a full-time business. What are the first steps you’d take to make it sustainable?
- How would you build a unique brand that reflects both your artistic identity and appeals to your target audience?
- Would you focus on selling original work, teaching art, producing commissioned pieces, or diversifying into other revenue streams?
- Reflect on your ideal customer or client – who are they, and how would they connect with your work?
Part 2: SWOT analysis for art studios.
Business name and Logo >> Create your own logo
1. SWOT Analysis for Your Art Studio
- Strengths:
- What are the unique strengths of your art studio? Consider aspects such as your artistic style, technical skills, or your ability to connect with clients.
- What resources, partnerships, or qualities set your studio apart from others in the industry?
- How do these strengths enhance the customer experience and differentiate your studio from competitors?
- Weaknesses:
- What are some internal challenges or limitations that could impact your studio’s success? Think about time constraints, financial resources, or gaps in skills.
- How might these weaknesses influence your reputation or client satisfaction?
- What steps could you take to address or improve these areas?
- Opportunities:
- What external opportunities exist for growth, such as new markets, trends, or customer needs?
- How could social media, networking, or partnerships with other creatives help expand your reach?
- In what ways could offering new services, like online art classes or commissioned work, open up additional revenue streams?
- Threats:
- What are the potential external threats your studio might face? Consider factors such as economic shifts, competition, or changing trends in art styles.
- How might these threats impact your studio’s goals or future growth?
- What measures could you implement to prepare for or mitigate these risks?
2. Naming Your Art Studio
- Creative Brainstorming:
- Imagine the personality and values of your art studio; what words, phrases, or themes best reflect your artistic identity?
- How do you want potential clients or visitors to feel when they hear the name of your studio? Describe any specific emotions, imagery, or associations you’d like the name to evoke.
- Consider using your name, location, or a defining characteristic of your art as part of the business name – what variations can you come up with?
- Checking for Uniqueness and Impact:
- How can you ensure the name is unique within the art community while still being easy to remember and spell?
- Does the name have a positive connotation or appeal to your target audience?
- Test the name in a sentence or as a hashtag; does it sound professional, creative, and inviting?
3. Designing a Logo for Your Art Studio
- Concept Development:
- Think about what style would best represent your art studio – minimalist, bold, vintage, or modern? How can you visually convey the essence of your brand?
- What colors, shapes, or symbols resonate with your work or the message you want to communicate?
- How can you keep the logo simple yet memorable, so it works well on various platforms (business cards, social media, website)?
- Logo Presentation and Feedback:
- After creating a draft of your logo, consider presenting it to a small group (friends, family, or peers). What first impressions does the logo give them?
- Does it clearly represent the business and feel visually aligned with the art you create?
- Based on feedback, what changes would you consider, if any, to improve clarity or appeal?
Part 3: Website
Designing Your Website
Task: Plan the structure of your website by answering these questions:
- What sections will your website have? (e.g., Home, About Us, Gallery, Services, Contact)
- How will you organize your content to make it easy for users to navigate?
- What kind of visuals (e.g., photos, videos, illustrations) will you use to make your website engaging?
- What type of information will you include to convince visitors to use your services?
Marketing Your Business
- How will you attract visitors to your website? (e.g., social media, newsletters, blog posts)
- What kind of content will you create to engage your audience? (e.g., tutorials, customer testimonials, virtual tours)
- How can you make your website interactive and appealing? (e.g., comment sections, chat features, subscription options)
Research and Tools
Suggestions for Online Resources:
- Use WordPress.org or Wix (free plans available) to build and design your website.
- Research on Unsplash or Pexels for free, high-quality images to use on your site.
- Visit Google Trends to explore trending topics related to your art business.
- Look at competitors’ websites for inspiration (e.g., galleries or art courses online).
Part 4: Press Release
What is a Press Release?
A press release is a written communication used to announce newsworthy events, projects, or exhibitions etc. It captures the audience’s attention and encourages them to take action, such as attending an exhibition or visiting a gallery.
Structure of a Press Release:
- Headline: A brief, catchy title.
- Lead Paragraph: Answers who, what, where, when, why.
- Body Paragraph: Provides details, background, and quotes.
- Closing Paragraph: Call to action and contact details.
Your Task:
- Write a press release for your art-related project.
- Present it in a press conference role-play.
Useful Phrases for Writing:
- “The exhibition will feature…”
- “Organized by…”
- “The artist stated, ‘…'”
- “Join us at…”
- “For more information, contact…”
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GRAMMAR | EXAM PREP
Present simple and continuous, action and non-action verbs 1: LINK
Present simple and continuous, action and non-action verbs 2: LINK
Future forms 1: LINK
Future forms 2: LINK
Present perfect and past simple 1: LINK
Present perfect and past simple 2: LINK
Present perfect simple and present perfect continuous 1: LINK
Present perfect simple and present perfect continuous 2: LINK
Comparatives and superlatives of adjectives 1: LINK
Comparatives and superlatives of adjectives 2: LINK
A/an, the or no article 1: LINK
A/an, the or no article 2: LINK
Can/could/be able to 1: LINK
Can/could/be able to 2: LINK
Have to, must, should 1: LINK
Have to, must, should 2: LINK
Past tenses 1: LINK
Past tenses 2: LINK
Present and past habits and states 1: LINK
Present and past habits and states 2: LINK
Passive 1: LINK
Passive 2: LINK
Modals of deduction 1: LINK
Modals of deduction 2: LINK
First conditional part 1: LINK
First conditional part 2: LINK
Second conditional part 1: LINK
Second conditional part 2: LINK
Reported speech 1: LINK
Reported speech 2: LINK
Gerunds and infinitives 1: LINK
Gerunds and infinitives 2: LINK
Third conditional part 1: LINK
Third conditional part 2: LINK
Quantifiers 1: LINK
Quantifiers 2: LINK
Relative clauses 1: LINK
Relative clauses 2: LINK
Question tags 1: LINK
Question tags 2: LINK
Send your writing assignment to your teacher agnes.kenez@labafirenze.com
